Art Direction || Exercise

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30.09.2025 - 28.10.2025 || Week 01 - Week 06
Hanson Pea Wei Hao || 0359463
Art Direction || Bachelor of Design (Honours) in Creative Media || Taylor's University
Exercise

Lists




Instructions

 

Exercise 1: Analyzing Art Direction Pratices in Creative Company

For this exercise each group need to selects one creative company whose art department aligns with your programme specialisation areas (Graphic Design, UI/UX, Digital Animation, Entertainment Design, Immersive Design). The group will research and present a cohesive company profile addressing four sections. Each member takes one section and becomes the subject-matter lead for that part. 
 
For our group we trying to apply interview with bandai namco at the first and then we waiting for few week to reply us. but unfortunately they reject us. 
Fig 1.1, Reject by bandai namco

After that, we did try out other comapny but they reject us also due to their time and job like Knot Studio and Larian.
Fig 1.2, Reject by Larian

Fig 1.3, Reject by Knot Studio

But in the end we did find a interesting studio name momodica and we get to interview the founder & Art Direction for it. Althought he is busy, but still able to answer our question.

 Fig 1.4, Interview Jun ning from Momodica

After we getting every information we need we start making the final document and slide for the presentation.

Submission for Exercise 1

 
Fig 2.1, Google doc about the research

Fig 2.2, Presentation slide

Feedbacks

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Reflections

For the Art Direction task, our group was required to interview an external company to learn more about their creative process and industry insights. Initially, we reached out to several well known companies such as Bandai Namco, Knot Studio, and Larian Studios, but unfortunately, we faced multiple rejections. It was quite disheartening not being able to visit or interview any of them, as we were genuinely excited to learn from professionals in the creative field and visit their company(I hope they give us souvenir).

Despite these challenges, our lecturer later helped us by suggesting a local company, and we eventually managed to secure an interview with the founder. This opportunity turned out to be meaningful, as we gained valuable perspectives on real-world art direction responsibilities, team collaboration, and decision-making in design projects. For this project I learn that, finding company for busy will be hard to answer us. after we get our interview the other part will be solve easily.

For my individual role, I focused on creating the Art Director Profile, which involved researching the interviewee’s background, summarizing their daily responsibilities, and identifying the skills and tools used in professional art direction. Through this process, I learned how much creative leadership depends on both visual communication and project coordination, which gave me a deeper appreciation for the role of an Art Director in the design industry.
                                                                                                                                                                                                                                                                                       Back To Lists

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