Experiential Design | Task 2: Project Proposal

-
17.05.2025 - 03.06.2025 || Week 04 -  Week 06
Hanson Pea Wei Hao || 0359463
Experiential Design || Bachelor of Design (Honours) in Creative Media || Taylor's University
Task 2: Project Proposal

Lists




Instructions


Task :

  • Come up with an experience design project from a subject/topic of their choice. This can be anything from screen experience to physical space experience.
  • Create a professional experience design proposal document that explains their project idea and how will the experience be for the user.
  • The proposal should contain analysis of the current experience, comparison with similar solutions and how it can be better, Sketches to visualize the experience, Mock design of how the final outcome should be from the user’s perspective.
 

Ideation Process

This task begins by gathering some ideas for our project. Me and my partner Jun Ming we gathered 6 ideas for this project. 


Working Process

And after getting feedback from Mr. Razif and by our own interest, We decide to work on our second idea which is AR Music but not really a music box we will make variation about that.
Mr. Razif is there to give us the structure of the proposal at TIMES and we can use it as a reference. I then formulate the goals or aims of my project. The following are the aims/goals of my project:
  • Improve how users learn by making it more fun and engaging.
  • Help users understand what they study easily
  • Facilitate collaborative learning experiences by allowing children to engage in shared AR activities
The next part is the research and the first thing I did is to create a user persona. We created 3 user personas. Each of them comes with different need and has different challenges and goals as well. The following is the user persona that we created:

Fig 1.1, User Persona 1: Adam Low

Fig 1.2, User Persona 2: Aina Razak

Fig 1.3, User Persona 3: Daniel Chong
 
Then I created a user journey map based on my idea. I want to create a user journey which learning during the last class. I created my user journey map using FigJam and the following are the results.

Fig 1.4, FigJam Process

Fig 1.4, User Journey Map

And I also form a table in Google doc to make it more clear.


Fig 1.5, a table for User Journey Map

Then after creating a user journey map and existing problems, we have to make a proposed solution. The following is a table of proposed solutions to problems in the user journey map.

Fig 1.6, table of proposed solutions

After that, we need to create a new user journey map. This new user journey map is the user journey when you want to learn to use applications from my project idea. The following is a new user journey map.

Fig 1.7, New User Journey Map

Fig 1.8, Table for New User Journey Map


Next, we also need to create a visualization or mock up of our application. I used Figma to create it. and also try out the prototype to make sure how it look like in a real app.
After that I opened Figma and designed a mock up there. There are several pages that I created for the mock up and this is the result.

Fig 1.9, Figma prototype for the app

Figma Prototype Link: [Try Out the Stage Prototype Here]

After that I sorted out which pages I would include in the proposal and the contents were the results along with the short explanation.

Fig 1.10, Figma prototype- Scan a target

Fig 1.11, Figma prototype- Play Music

Fig 1.12, Figma prototype- Show and Hide Lyrics

Fig 1.13, Figma prototype- Apply Filter

Creative Direction

Move to the creative direction section. We need to choose a color palette/ theme, typography, and iconography and create a mood board for our application. 

Color Palette / Theme:

This color palette was chosen to reflect the creative, immersive nature of the AR music experience. The vibrant purples evoke imagination and align with modern music and tech aesthetics, while the deep tones like Dark lavender blue(#2C2750) and Charcoal Black(#1E1E1E) provides contrast and moodiness, enhancing visual depth. Soft accents like Soft Vanilla (#FFFDF4) ensures readability and balance. Together, the palette captures the feeling of digital concerts and genre-based environments, making the interface feel expressive, futuristic, and engaging—perfect for users seeking a personalized and visually rich music experience.

Fig 2.1 , Color Palette

Typography:

We chose Inter for its modern, clean, and highly readable design—ideal for digital interfaces and immersive AR experiences. Designed specifically for screen use, Inter offers excellent legibility across different sizes and resolutions, making it perfect for displaying 3D lyrics, menu options, and real-time interactions in the AR music app. Its multiple weights (Bold, Medium, Regular, Light) allow flexible hierarchy and visual contrast, supporting both expressive headlines and comfortable body text. Overall, Inter reflects the app’s tech-forward, youth-friendly, and user-centric design style.

Fig 2.2 , Typography

Iconography:

We chose this icon set for its clean, modern style and high readability, ensuring intuitive navigation and a consistent look that fits the app’s immersive music experience.

Fig 2.3, Iconography

Moodboard:

Fig 2.4, Moodboard

Final Result:

Project Proposal Presentation


Project Proposal Document



Video Presentation:




Feedbacks

...

Reflections

I found this module is a bit challenging for me, because I having too less knowledge about how much the AR can work well in the Unity. From what I saw from my senior previous project I feel a bit concerned about the challenge I will face in the project. I found out it might be a bit tough for testing in this module.

For task 2, however, I made an effort to come up with an idea that would not only solve possible problems in the future but also be interesting. I discovered that I was continuously going back and changing my ideas and even change the whole idea from AR music box to AR music combining with AR Image Recognition Showcase. It will be a challenging idea but it will also improve a lots for my unity skill.

Mr. Razif's feedback turned out to be very helpful and important. It mention the areas that needed development and provided suggestions for how to strengthen my ideas. His advice and thoughts helped me develop my strategy and improve my idea. My Goal is to successfully apply my ideas to my project and create a balanced between creatively and usability.
                                                                                                                                                                                                                                                                                       Back To Lists

Comments

Post a Comment

Popular posts from this blog

Game Development || Task 1&2 : Game Design Document & Art Asset Development

-
Image
23.04.2025 - 08.06.2025 || Week 01 - Week 07 Hanson Pea Wei Hao || 0359463 Game Development || Bachelor of Design (Honours) in Creative Media || Taylor's University Game Development Task 1 & 2 : Game Design Document & Art Asset Development Lists 1. Instructions Task 1: Game Design Document Task 2 : Art Asset Development 2. Feedbacks 3. Reflections Instructions Task 1: Game Design Document REQUIREMENT: Design and create 2D side scrolling/platformer game. The game design document serves as a blueprint for their game and will contain all the necessary information and visual references to develop the game. Sample GDD will be provided as a reference, but students are expected to research more on the matter to determine the necessary content items for their own GDD. Process Ideation: For the ideation part we have discuss about so many idea to work on which having like: Flappy bird a Super Mario game  Jetpack Joyride But in the end after the discussion with Ms. Mia, our final...
Read more

Information Design | Exercise

-
Image
03.02.2025 - 23.02.2025 || Week 01 - Week 03 Hanson Pea Wei Hao || 0359463 Information Design || Bachelor of Design (Honours) in Creative Media || Taylor's University Exercises Lists 1. Instructions 2. Reflections Instructions Exercise 1: Quantifiable Information Exercise 1: Quantifiable Information (10%) - Quantify raw data and visualize information as a photograph - Visual representation of numerical data that allows for easy interpretation and analysis. Instruction: Gather a set of objects and separate it into category such as color, shape, pattern, and other quantifiable factor. Example: 1. Box of Lego 2. Jar of button 3. Jar of marble ball 4. Set of colourful rubber strap & more. In this exercise you're required to quantify our chosen objects and arrange them into a presentable layout or chart. The information must be presented as is, and you need to arrange the objects with relevant indicators written out with pens to help you to visualize the quantity and data. T...
Read more

Major Project 1

-
Image
04.02.2025 - xx.xx.2025 || Week 01 - Week 07 Hanson Pea Wei Hao || 0359463 Major Project 1 || Bachelor of Design (Honours) in Creative Media || Taylor's University Tasks Lists 1. Instructions 2. Feedbacks 3. Reflections Instructions [ FigJam Board ] Task 1: Proposal Development For the requirement, we need to work as groups in presenting an innovative concept that introduces unique social, cultural and/or economic value to the intended target audience within your chosen field of specialization. We also need to  conduct research on current technology and design trends that influences and benchmarks our area of specialization. Case studies with analysis reports on product/service functionality and effectiveness, technical innovations and challenges, aesthetics and design appreciation are required to support your new project proposal. The project must address the ‘gap’ where you have discovered and realized ideas and solutions that creates and captures value in a novel way. For our ...
Read more