Advanced Typography | Task 2: Key Artwork and Collateral

-
20.05.2024 - 21.06.2024 || Week 05 - Week 09
Hanson Pea Wei Hao || 0359463
Advanced Typography || Bachelor of Design (Honours) in Creative Media || Taylor's University
Task 2: Key Artwork and Collateral

Lists






Lectures

All the lectures are in Task 1: Exercise

Instructions


Part 1: Key Artwork

For This Task, I have tried using my name Hanson Pea to combine with a brand name, Hapea. It has the same pronouns as happy and I always like to be happy

Fig 1.1, Sketch and Idea

After Getting Feedback from Mr. Vinod, I decided to continue the progress with the Balloon Fonts.

After Deciding the fonts and design, I next need to consider my color choice.

Fig 1.2, Colour Idea 1

Fig 1.3, Colour Idea 2

Fig 1.4, Colour Idea 3

Fig 1.5, Colour Idea 4

Most of the colour choice didn't get to work, So I find a new colour for it.

Fig 1.6, Final colour choose

Part 2: Key Collateral

For collateral, I have created a few logos for myself,

Fig 2.1, Logo 1

Fig 2.2, Logo 2

Fig 2.3, Logo 3
After Having the logo, I planned for my collateral, I want to make a brand that can be used for daily life, So I chose collateral with clothes, boxes, and tote bags.

Fig 2.4, Cloth design

Fig 2.4, Box design

Fig 2.5, totebag Design

After that, I need a picture of myself and add my watermark.

Fig 2.6, Original picture

Fig 2.6,  Picture with watermark

Final Key Artwork and Key Collateral

Task 2(A)
Fig 3.1, Black wordmark on white background

Fig 3.2, White wordmark on black background

Fig 3.3, Final Key Artwork Colour palette

Fig 3.4, Lightest Shade on Darkest Shade

Fig 3.5,  Darkest Shade on Lightest Shade

Fig 3.6,  Workmark animation



Task 2(B)

Fig 3.7, Collateral 1

Fig 3.7, Collateral 2

Fig 3.7, Collateral 3

Instagram link

Fig 3.8, IG screen grab

Feedbacks

Week 5 
Specific Feedback: Most of the ideas are interesting. Quite like the pixel words, but if need to use it need more exploration about I, because for now, it looks so common. The balloon design is also good but needs to improve a bit.

Week 6 
Specific Feedback: the letterform is acceptable. Just need to remove the hat and make the stuff inside the letterform more thicker a bit. the color choice is not gonna work, need to redo it.

Week 7: 
Specific Feedback: The color choice for the Instagram picture is not approved and the picture should be taken in front of the white wall from the design classroom.

Week 8:
Specific Feedback: The Colour Looks like is not workable, try to redo and the picture should take from the white wall outside the studio.

Reflections

Experience: 
When doing this task, I felt very interested when I started designing my own Word mark. Other than that, I am pretty sure I suffer in choosing the color, but in the end, all look good for me.

Observation: 
I think it's pretty hard to choose the color palette. I have noticed that Lots of the designs from my classmates or past year students, they really did well in choosing their color palette. With a good color, they can make their design very wonderful and outstanding.

Findings:
I get to learn so much in this Task. To create your own brand, a good wordmark is essential. But the energy and creativity required to create a good trademark is really nerve-wracking. When going on this wordmark, I really faced so much difficulty challenge during this task and learned how to be adaptive for most of the task.

Further Readings


Fig 4.1, Just My type

"Just My Type" by Simon Garfield is a fascinating exploration of typography, delving into the history, significance, and impact of different fonts and typefaces in our daily lives. Garfield approaches the subject with a mix of historical anecdotes, personal stories, and technical insights, making the book accessible and engaging for both typophiles and casual readers.

Garfield begins by emphasizing how fonts are all around us, often going unnoticed. From road signs to websites, the choice of typeface affects our perception and interaction with the world. he also discusses how different fonts can evoke various emotions and responses. For example, a font can be seen as trustworthy, playful, serious, or informal, influencing how the message is received. Garfield touches on how brands carefully select typefaces to convey their identity and values. This selection is crucial for creating a recognizable and consistent brand image.

To illustrate the significance of typography, Garfield includes anecdotes and historical examples. These stories serve to engage the reader and underscore the deep-rooted history and evolution of typefaces. introduces some of the themes that will be explored in more detail throughout the book, such as the development of specific fonts, the stories of their creators, and the technical aspects of typography.

Comments

Post a Comment

Popular posts from this blog

Information Design | Exercise

-
Image
03.02.2025 - 23.02.2025 || Week 01 - Week 03 Hanson Pea Wei Hao || 0359463 Information Design || Bachelor of Design (Honours) in Creative Media || Taylor's University Exercises Lists 1. Instructions 2. Reflections Instructions Exercise 1: Quantifiable Information Exercise 1: Quantifiable Information (10%) - Quantify raw data and visualize information as a photograph - Visual representation of numerical data that allows for easy interpretation and analysis. Instruction: Gather a set of objects and separate it into category such as color, shape, pattern, and other quantifiable factor. Example: 1. Box of Lego 2. Jar of button 3. Jar of marble ball 4. Set of colourful rubber strap & more. In this exercise you're required to quantify our chosen objects and arrange them into a presentable layout or chart. The information must be presented as is, and you need to arrange the objects with relevant indicators written out with pens to help you to visualize the quantity and data. T...
Read more

Major Project 1

-
Image
04.02.2025 - xx.xx.2025 || Week 01 - Week 07 Hanson Pea Wei Hao || 0359463 Major Project 1 || Bachelor of Design (Honours) in Creative Media || Taylor's University Tasks Lists 1. Instructions 2. Feedbacks 3. Reflections Instructions [ FigJam Board ] Task 1: Proposal Development For the requirement, we need to work as groups in presenting an innovative concept that introduces unique social, cultural and/or economic value to the intended target audience within your chosen field of specialization. We also need to  conduct research on current technology and design trends that influences and benchmarks our area of specialization. Case studies with analysis reports on product/service functionality and effectiveness, technical innovations and challenges, aesthetics and design appreciation are required to support your new project proposal. The project must address the ‘gap’ where you have discovered and realized ideas and solutions that creates and captures value in a novel way. For our ...
Read more

Application Design 2 | Task 1: App Design 1 Self-Evaluation and Reflection

-
Image
04.24.2025 - 18.05.2025 || Week 01 - Week 04 Hanson Pea Wei Hao || 0359463 Application Design 2 || Bachelor of Design (Honours) in Creative Media || Taylor's University Task 1: App Design 1 Self-Evaluation and Reflection Lists 1. Instructions 2. Feedbacks 3. Reflections Instructions For Task 1, we need to doing a self reflection for our works in Application Design 1. By the design suggestion, I will do step-by-step accessibility review across the flow and do a structured feedback based on layout and interaction.  Screen 1: Splash / Welcome Screen Fig, 1.1, Welcome Page [before and after] For Design Suggestion: Add a semi-transparent overlay behind the text buttons to ensure consistent readability against the image background. Increase touch target spacing between "Log In or Sign Up" and "Continue as Guest" to prevent accidental taps. For  Structured Feedback: Clarity : Visually appealing but readability is at risk due to image background. I nteraction : B...
Read more