Typography: Task 3: Type Design and Communication

13 November 2023- 17 December 2023 / (Week 8 - Week 12 )
Hanson Pea Wei Hao / 0359463
Typography/ Bachelor of Design (Hons) in Creative Media
Task 3: Typographic Exploration and Communication

Lists

1. Lectures

2. Instruction

3. Feedback

4. Reflection

5. Reading

LECTURES

All Online Lecture Note

Week 8:

Summary of class:

Independent's Leaning Week

Week 9:

Summary of class:

In this class, Mr. Vinod showed us some past year students' excellent e-portfolios and told us how can we improve our e-portfolios. After that, He had a feedback section for each student individually for our sketch and taught us how to digitize it.

Week 10:

Summary of class:

This week, Mr. Vinod told us to send the typeface to give us feedback. after that, He talked about the importance of creating a correct and good E-portfolio. After that, he showed current students the best example to us, he told us to fix our e-portfolio if we had problems with the last two that we handed in.

Week 11:

Summary of class:

This week, Mr. Vinod checked our typeface and gave us feedback before we started importing it to Fontlabs.

Week 12:

Summary of class:

This week is a public holiday, so Mr. Vinod created a short online section for us. Same as the last few weeks, he checked our typeface and gave us feedback. After that, he briefed us on the last part of the task which is using our typeface to create a poster.

INSTRUCTIONS

Task 3: Type Design and Communication:

In this task, we must do a detailed dissection for 1 out of 10 typefaces. But before I could do a dissection for a letter. before, I need to understand the fundamentals of what it takes to make a font.

Sketching

In this task, We need to sketch the following letters which is ODHNG or odhng using at least 3 different pens. In my choice, I use a Medium pen (0.6) a superfine pen(0.03), and a (3.0) calligraphy pen.

A sketch based on fonts created:

Fig 1.0, First sketch based on fonts.(13/11/2023)

Fig 1.1, second sketch based on fonts. (08/11/2023)

I create these words using different kinds of pen, and my favorite words is the 3 on the medium pen, The 3 of superfine, and, the 1 on Bold:

Fig 1.2, Sketch creating fonts (08/11/2023)

Fig 1.3, Sketch creating fonts (08/11/2023)

Because the fonts I create are not based on instruction which is all the words should determine the side bearing measurements for other glyphs. So I redo it.

Fig 1.4, Final sketch (13/11/2023)

Digitalize

In this task, we need to add the guidelines which are the Ascender line, Cap line, Medium line, based line, and Descender line before we start creating our font.

fig 1.5, Measurement for letterform (20/11/2023)

Fig 1.6, creating letterforms (20/11/2023)

Fig 1.7, the pen stroke of letterforms.(20/11/2023)

There is still some problem with my word creation. So after some feedback from Mr. Vinod and correction from me.

Fig 1.8, Final Letterform

Fig 1.9, Outline of Final letterforms(27/12/2023)

Digitalize in Fontlab

Fig 1.10, duplicate the word O to fonts from AI (04/12/2023)

Fig 1.11, Duplicate for letter provide (04/12/2023)

Fig 1.12, after adjusting the bearing of letterforms.(04/12/2023)

Fig 1.13, testing letterform with phrases(04/12/2023)

fig 1.14, Screen grab for fontslab (08/12/2023)

Link to download fonts

Poster:

fig 1.15, the idea of posters(14/12/2023)

Final Outcomes

Final type Construction:

Fig 1.16, Final type for construction "Scartype" (15/12/2023)

Fig 1.17, Final type for construction "Scartype" (15/12/2023)

Final Poster:

Fig 1.18, Final Poster (15/12/2023)

Fig 1.19, Final poster (15/12/2023)

FEEDBACK

Week 8:

Specific feedback: writing is too small, lowercase needs to at least be as big as a cell.

General feedback: Working at home is fun but could be more efficient.

Week 9:

Specific feedback: Draw the words based on the based line.

Week 10:

Specific feedback: The curve on n and h should be in straight lines. Watch the instructions that will be sent later to fix the Comma.

Week 11:

Specific feedback: The cross rod is too large and the t-bar vertical is too big

Week 12:

Specific feedback: The S needs to be curved a bit.

REFLECTION

Experience:

I would like to say I enjoy this task which is creating our fonts. It was really fun and also a difficult task. this is because we need to care about consistency and cannot just create because I like it. This task helped improve my ability to observe the angle.

Observation:
I discovered that creating a new font was not as easy as I thought at first. I thought it would be created based on what we like and, if it looks good it's a good font. It needs lots of time to study, observe, and research. We need to figure out the consistency and angle to make it look good.

Findings:

Creating a new font needs a lot of time for research and brainstorming about it. the hardest part I think is consistency. If one letter is quite ugly in the fonts, you might need to change the whole font. Other than that, Sketching new letters is also quite hard, because we need to hold on to the same angle and do it accurately.

This book is quite interesting which is another book suggested by Mr. Vinod. This is a book talking about how all design is based on a structural system. these systems or frameworks can be broken down into eight major variations with an infinite variety of compositions within each system. Once essential Visual organization systems are understood, the designer can fluidly organize words or images within a structure. typographic organization is complex because the elements are dependent on communication in order of function. Additional criteria such as hierarchy, order of reading, legibility, and contrast come into play.

The typographic systems are akin to what architects term shape grammars. Through shape grammars, styles are identified via rule-based compositional systems. These shape grammars are employed for both historical analysis of style and for design. The eight typographic systems are similar in that each system has a set of rules that is unique and provides a sense of purpose that focuses and directs the decision-making. The resulting design becomes a visual language based on the shape

grammar. Curiously, it is this focus and the restraint of the system that encourages creativity as the designer explores composition. Student designers at first find the systems strange and awkward be-
cause they rarely see them in print or screen communications. However, as work develops, an understanding of the system emerges that enables the creative potential of the system to be realized.
Many designers focus primarily on the traditional grid system for design and are unaware of the potential that other systems hold for the graphic designer, The visual examples illustrate a broad range of design solutions and give designers, educators, and students insight into expanding
their knowledge of organizational approaches to typographic design
well beyond the grid.

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Hanson Pea Wei Hao 0359463